Unit 1: media products and audiences

Commercial company: Sky One  Sky One mainly shows programmes that are meant to entertain an audience rather than educate them. For example,  shows like a league of their own, Sick of it and An idiot abroad are comedies made to make the audience laugh. This would mean it is aimed at mainstream audience as comedy is subjective so anyone can laugh at it. Public service company: BBC  BBC both has the intentions to entertain and educate the audience. 

What is a conglomerate company? A company that owns smaller companies. What is a subsidiary? This is a company that is owned by larger company. What is an independent company? A company that isn't owned by a conglomerate or does not own subsidiary companies. Independent companies work with larger or more established companies to get their product distributed. An example of this is when hat trick productions produced Derry Girls worked as part of a joint venture with Channel 4. When companies work as part of a joint venture it is because it is mutually beneficial for both companies. Name one product produced by an independent company? Hat trick productions produced a show called Dinner Date. Also, Warp film produced the film 4 lions. Define synergy? This is where a company uses it subsidiaries to maximise the success of a product or brand. This means cross promotion.  Name one product advertised using synergy? An example of this would be Avengers. 

Audience- Gender, age, social grade, geo-demographics, ethnic groups, psychographics, sexuality. Broadband Tech entered the UK in 2000 meant interactive web service could be developed WEB 2.0 On Demand and live streaming (Simulcasting) Freemium is where you can access it for free but you need to put with adds. Premium build means you can purchase no ads but it costs money 

 

 

 

1. What is a conglomerate company?  A conglomerate company is where a major institution owns other smaller companies. 2. What is a subsidiary? A subsidiary is a company that is owned by a conglomerate company. 3. What is an independent company? An independent company is a company that isn't owned or owns other organisations. This does not prevent them from working from other companies. 4. Name one Magazine conglomerate? Conde nast is a magazine conglomerate. 5. Name one web conglomerate? Alphabet is a web conglomerate. 6. Name one radio conglomerate?  Bauer media is a radio conglomerate. 

Media sectors- These are the main areas digital media operates in: -Magazines -Newspapers -TV -Games -Film -Web based/ social media - Radio and music Conglomerate- Large organisations that owns smaller companies (subsidiaries) Independent- Is free from conglomerate ownership Vertical integration- When a company controls production, distribution, exchange. Horizontal integration- When a company can promote across different media subsidiaries Synergy- The most effective way of marketing using subsidiaries to maximise success of a media product or brand. Cross marketing- using two methods at once to promote a media product. This could include releasing two products at the same time. Commercial companies work to make profit. It has advertises.  Public service companies is a company that is funded by the public and the government for e.g. the TV license fee. PSB (Public service broadcasting). The content must be for a variety of cultures and religions.  Independent companies work w...