Starter- Thursday 26th November

What is a conglomerate company? A company that owns smaller companies.

What is a subsidiary? This is a company that is owned by larger company.

What is an independent company? A company that isn't owned by a conglomerate or does not own subsidiary companies. Independent companies work with larger or more established companies to get their product distributed. An example of this is when hat trick productions produced Derry Girls worked as part of a joint venture with Channel 4. When companies work as part of a joint venture it is because it is mutually beneficial for both companies.

Name one product produced by an independent company? Hat trick productions produced a show called Dinner Date. Also, Warp film produced the film 4 lions.

Define synergy? This is where a company uses it subsidiaries to maximise the success of a product or brand. This means cross promotion. 

Name one product advertised using synergy? An example of this would be Avengers.