Media Industries Glossary

Media sectors- These are the main areas digital media operates in:

-Magazines

-Newspapers

-TV

-Games

-Film

-Web based/ social media

- Radio and music

Conglomerate- Large organisations that owns smaller companies (subsidiaries)

Independent- Is free from conglomerate ownership

Vertical integration- When a company controls production, distribution, exchange.

Horizontal integration- When a company can promote across different media subsidiaries

Synergy- The most effective way of marketing using subsidiaries to maximise success of a media product or brand. Cross marketing- using two methods at once to promote a media product. This could include releasing two products at the same time.

Commercial companies work to make profit. It has advertises. 

Public service companies is a company that is funded by the public and the government for e.g. the TV license fee. PSB (Public service broadcasting). The content must be for a variety of cultures and religions. 

Independent companies work with larger or more established companies to get their product distributed. An example of this is when hat trick productions produced Derry Girls worked as part of a joint venture with Channel 4.

Technological convergence- the coming together of different technologies into one device. This has allowed media companies to provide multiple media devices. 

Black Box device- a device such as, a smartphone, that allows the audience to access a ranger of services.

Media effects- refers to the influence of media exposure on people, and these effects can be positive or negative 

Media regulation- rules enforced by law across a variety of media platforms to protect audience and manage the rights of media content