Unit 1: media products and audiences

1A) The term ABC1 is the higher level of social grade given by pamco. This is for people who are wealthy and have a high paying job. 1B) Take a break magazine could advertise affordable women's beauty products as the majority of its audience is female aged 15-44. However, the social grade of most readers is C2DE so the advertised products need to be cheaper and affordable for them people. The daily Mail could advertise cars as most people have a high social grade and there is a mix of genders reading. 2A1) The acronym 'BARB' stands for broadcasters audience research board. 2AII) BARB researches the viewing figures of TV programmes across different channels. 2B) The most popular genre of programme for BBC1 is soap operas. BBC is a public service broadcasters (PSB) company, they're not a company fro profit. 2C) Advertise the less popular TV programmes to try and get the viewership up. 3) BBC1 would have a higher female, high social grade and older audience as they're ...

Conglomerate- A company that owns subsidiary companies- Disney Distribution- Where the company puts out the product- Disney puts marvel on Disney plus Synergy- Where companies promote a product- Disney create toys to promote Black Widow Horizontal integration- When a company can promote across different media subsidiaries- Disney promote  on Disney plus and Radio Disney Mise en scene- Elements of a film, music video or advert- Contains colour, costume, hair and makeup, lighting, blocking- position of objects in frame, iconography, composition is part of camera work and framing. How we film the shot. Rule of thirds.  Continuity editing- Where we watch something and it looks seem-less. Invisible editing- Close up on Eastenders.  Panning- When the camera moves left to right or right to left, shows the scene.