QU 9/10 Media effects and regulation

Hypodermic syringe- People are passive so they believe everything that they see (Adorno and Horkheimer) media feeds false lifestyles. 

Vance Parkard (1957) Hidden persuaders book is about the impact of advertising during the era of the rise of American consumers.

Cultivation theory and desensitisation (Gross and Gerbner) if we keep viewing images and videos constantly we start to believe that about a certain group. (Black people being aggressive or women being attractive) Mean world syndrome.

For (Anderson 2007) /against Ferguson (2012, 2020)

Daniel Petric 2007

Moral panic theory- the public can be panicked when they see stories about a minority in a media product and then they assume the whole religion or culture is dangerous.

Instagram- negative effects of body image

BBC- strolling through instagram can make you feel bad about yourself

Active audience theory- Uses and gratification theory, we use media products for our own products.

Escapism- we use them for our own entertainment

Surveillance- informative purposes

Building personal relationships

Building personal bonds

 

Encoding/decoding model 

Preffered reading, negotiated reading, oppositional reading. 

Fandom (Henry Jenkins, 2012) We can add meanings to media products.

End of the traditional audience(Clay Shirky, 2009)