QU 6/7 revision

Genre- Steve Neale (1995) conventions meet the genres stereotypes, repetition and difference.

Jason Mittel- genres are exploited by media products for profit. 

David Buckingham (1993)- genres change as society and culture develops.

Rich Altman (1999)- people use media products for their own pleasures (visceral, emotional, intellectual)

Narrative-  Tvzetan Todorov (1977)- conventional structure, equilibrium, disruption and a return to equilibrium

Claude Levi-Strauss (1958)- Binary opposition,  two opposing forces (good vs evil)

Pam cook (1985)- Cause and effect, narratives follow a linear trajectory. Problem solved at the end

Roland Barthes- Enigma code, mystery

Propp (1928)- Character roles. Antagonist, protagonist

Representation 

Laura Mulvey (1975) Male Gaze, women in media products are seen through the eyes of a heterosexual male.

Manuel Alvarado (1987) Racial representation, Ethnic minorities are seen as comedic, aggressive and exotic. 

Stuart Hall (1997) preferred meaning, made to think a certain way.

David Newman (2006) When the media represents the working class as a problem e.g. welfare cheats, drug addicts or criminals