Masterclass quick fire revision

1. Disney, BBC, Alphabet.

2. Wix, Kinfolk, Warp films. 

3. Synergy is where media conglomerates like Disney promote media products that they created through their subsidiaries therefore it gets more publication as it is advertised over multiple media sectors. This will maximise the success of the product by bringing in more profit.

4. Horizontal integration is where conglomerate companies use their subsidiaries to promote media products in different media sectors. However, vertical integration is where companies distribute media products across different media sectors so the audience can consume it.

5. This is where companies work together to create a product for example Google and NASA created google earth. 

6. Pre production planning, production and post production 

7. Bus wrapping, TV adverts, Radio

8. Emails, social media and questionnaires 

9. Reviews and tutorials, Twitter shoutouts, links

10. Colours, composition, costuming, 

11. Low angle, high angle, Dutch angle, pan left, pan right, zoom in.

12. Cut, transitions, continuity, non continuity, cross cutting.

13. Synchronous, interval diegetic, narration, contrapuntal, foley sound, dialogue

14. Steve neale- repetition and difference, Rich Altman- series of pleasures, Jason Mittel- Industry uses genre in a commercial way

15. Claude Levi Strauss- binary opposition, Pam cook-, Tzvetan Todorov- Equilibrium 

16. Laura mulvey- Male gaze, Stuart Hall- Stereotyping, Manuel Alvarado- Racial representation. 

17. Horkheimer- hypodermic syringe.

18. Uses and gratification theory by Denis McQuail where people use media products to escape from reality and build relationships. Moral panic.