LO6- Fandom

Fandom (Henry Jenkins, 2012) 

Audiences have developed relationships with media products to the extent that they add to the meaning of the product through an immersive relationship 

Fandom refers to a particularly organised and motivated audience of a certain media producer franchise 

End of traditional audience (Clay Shirky, 2008)

The nature of the traditional audience has changed because of digital tech- audiences communicate with the media. 

For example audiences can give feedback and suggestions on YouTube videos in the comments section. This can help the creator understand what the audience wants so they can Improve their content.