Mark breakdown

40% to 38% = Pass

60% to 58% = Merit

80% to 78% = Distinction

90% = Distinction star

Q1a) Information about the target audience of a media product such as age, gender and ethnicity.

bi) The Daily Express' have an audience over the age of 35+ because the content is not very celebrity orientated. The Daily Express has a higher readership of ABC1 social grade as it is more political for more educated people.

bii) People 35+ are more likely to read the Telegraph. Less people read the Guardian.

c) Readship is how many read the newspapers whereas circulation is the number of copies sold or distributed if it is free. 

Q2a) More people are accessing newspapers via mobile as it is portable.

b) The sun has a higher target audience so they may not know how to use the technology.

Q3a) BBC Radio 1 is put on at work whereas BBC Radio 3 is for older people so it will be listened to less.

Q4a)

b) Warp films worked with Channel 4 in a joint venture so Warp films could have their product become more successful. This was done by using established directors. 

c)

Q5a) A storyboard is used in the pre-production stage of a film or TV programme and can used to market characters and the narrative by being distributed.

Q6a) 

Q7a) Twitter marketing of franchise films such as Deadpool to individual users who follow 21st Century Fox and the film with production updates. further marketing and release information. Specialist competitors to individual listeners on the radio for big events such as Capital FM Christmas Ball that encourage listeners to tune in because it is so lucrative.

Q8a)

b)