LO2- Advertising and distribution case study

Technological convergence- the coming together of different technologies into one device. This has allowed media companies to provide multiple media devices. 

Black Box device- a device such as, a smartphone, that allows the audience to access a ranger of services.

For example, Home alone could be accessed by the audience on TV or DVD and could be bought in the shops. Technological convergence has impacted advertising as people can now buy the product on the internet and also listen to an audio version. A traditional advertising method could be it was advertised on shop windows which would be above the line advertising. It also was advertised in magazines and papers which is once again above the line advertising. An example of below the line adverting would be advertising on direct emails. Also, leaflets that are sent to a certain audiences house would be an example of below the line advertising.