L03- Macro Meanings

The three theoretical concepts we need to understand in relation to the 12-16 mark essay question in the U1 Exam that tests our understanding of LO3 Production Techniques and how they create meaning for audiences.

GENRE- Conventions bad how genres are used by media institutions 

NARRATIVE- How stories are structured

REPRESENTATION- Mediation (re-presentation) of age, sexuality, gender, class, ethnicity and regional identity.